The Visitor Economy covers a whole range of activities and skills and welcomed more than 31 million visitors to Greater Lincolnshire’s world class visitor attractions in 2014.

Aimed at strengthening the quality of the visitor experience and the performance of businesses, the Greater Lincolnshire's Visitor Economy is currently worth over £1.9bn per annum to the Greater Lincolnshire economy, supports over 39,000 jobs, and has long-term growth potential.  

Home to the Red Arrows and including Lincoln Castle and Cathedral, the Lincolnshire Wolds and the vibrant coastal resorts of Cleethorpes, Mablethorpe and Skegness – the UK’s fourth most popular holiday resort – the area has a rich heritage, cultural and leisure offer.

Rolling countryside, a relaxed pace of life and low property prices make Greater Lincolnshire one of the most popular retirement destinations in the UK.

Partners have already invested in some of our most important assets.  This includes the £22 million Lincoln Castle Revealed project, creating a purpose built Magna Carta Vault and restoring the medieval wall walks, more than doubling the number of visitors to Lincoln Castle and strengthening its role as a major UK centre for short breaks.  Butlins has also recently completed a £13m investment programme at its Skegness resort and funding to support the Bomber Command project has been successful.

Greater Lincolnshire holds a huge and rich potential for future opportunities including our unique aviation heritage and the Mayfair Pilgrims stories.