The Visitor Economy covers a whole range of activities and skills and welcomed more than 34 million visitors to Greater Lincolnshire’s world class visitor attractions in 2017.
Aimed at strengthening the quality of the visitor experience and the performance of businesses, the Greater Lincolnshire's Visitor Economy is currently estimated to be worth over £2.24bn per annum to the Greater Lincolnshire economy, supports over 39,000 jobs, and has long-term growth potential.
Between 2012 and 2017 the tourism sector has increased in value by nearly one third in Lincolnshire with the number of visitors increasing by almost 3%, with 34.3m people visiting Lincolnshire during 2017.
Home to the Red Arrows and including Lincoln Castle and Cathedral, the Lincolnshire Wolds and the vibrant coastal resorts of Cleethorpes, Mablethorpe and Skegness – the UK’s fourth most popular holiday resort – the area has a rich heritage, cultural and leisure offer.
Rolling countryside, a relaxed pace of life and low property prices make Greater Lincolnshire one of the most popular retirement destinations in the UK.
Partners have already invested in some of our most important assets. This includes the £22 million Lincoln Castle Revealed project, creating a purpose built Magna Carta Vault and restoring the medieval wall walks, more than doubling the number of visitors to Lincoln Castle and strengthening its role as a major UK centre for short breaks. Butlins has also recently completed a £13m investment programme at its Skegness resort and the International Bomber Command Centre project opened as part of the RAF 100 Centenary celebrations.
Greater Lincolnshire holds a huge and rich potential for future opportunities including our unique aviation heritage and the Mayfair Pilgrims stories.
- Visitor Economy Board formed in April 2017, cross GLLEP visitor economy businesses, organisations and the University
- Promote Lincolnshire improved free to use marketing website available from early 2019
- Visit Lincolnshire website launched October 2018
- Hotel Study – produced by Hotel Solutions – January 2018
- Mayflower 2020 – Opportunities Developing with Discover England