The Government today launches a new advertising campaign to inform and inspire young people to consider apprenticeships, traineeships and work experience as valid and credible routes to a rewarding career. It also aims to increase interest and demand from employers in running apprenticeship programmes.

The Government is committed to creating three million apprenticeship starts and working with businesses to create two million new jobs. The campaign will help with this ambition to ensure young people get the skills they need and those that employers are looking for.

The website www.getingofar.gov.uk will enable young people, employers, parents and teachers to find out more about apprenticeships, traineeships and work experience. Young people can also access thousands of opportunities across a range of sectors and employers - so they can get in and go far in their career.

The campaign (for England only) launches today and featutres real life apprentices in ads on TV, radio, outdoor posters and digital channels.  Later the campaign will also be focussing on the benefits of traineeships and work experience.

If you are a business with apprentices the Government wants you to celebrate the value of apprenticeships through your public channels. If you are a representative body, please encourage your members to take on apprentices. 

Find out more at www.getingofar.gov.uk