Lincoln's first aparthotel has opened thanks to a collaboration of Team Lincolnshire members.

Lincoln's first aparthotel has opened thanks to a collaboration of Team Lincolnshire members.

Birchover Residences, which has been operating for 22 years in Derby and Nottingham, selected Lincoln as the place they wanted to open their newest residence, thanks to introductions made through the Team Lincolnshire ambassador programme.

The brand new luxury aparthotel situated at One the Brayford will offer 11 brand new rooms with modern interiors, luxurious furnishings, free WiFi, smart TV, many with views over the water. A 24-hour concierge service provides security and comfort. Guests can stay from one night to up to six months or more.

In 2017 the Greater Lincolnshire LEP commissioned a hotel study to ascertain the demand for additional hotel accommodation across the county. As well as identifying a need for more hotels overall, the study identified a lack of aparthotels which are one of the fastest growing sectors within the hospitality industry.

The hotel study, which was shared with Team Lincolnshire member Roythorne's Solicitors, sparked an introductory meeting between Carl Bridge, Managing Director of Birchover Residences, and the Greater Lincolnshire LEP, which assisted in identifying a local developer who could provide some suitable sites for a new hotel.

One the Brayford, with its sweeping waterside and city views combined with dynamic modern architecture proved to be the ideal location. 

 “We are thrilled to be opening our latest apartment-hotel in Lincoln," said Carl. "The Birchover Residences at One The Brayford will open on Good Friday (19th April).

"Our research had shown that the city has a vibrant tourist economy, allied to a very strong business sector, supported by the University of Lincoln. What we hadn’t counted on was how friendly and supportive the business community would be.

"Lisa Cawdron and Jo Ladds from our solicitors Roythornes made an initial introduction to Nicola Shepheard, Senior Growth Officer of the Greater Lincolnshire LEP. Nicola was proactive and enthusiastic about our plans to open in the city and quickly identified several potential locations for us.

"As soon as I saw One The Brayford I knew that this was the place for us! Located on the waterfront at Brayford Pool, it’s a fabulous setting and has the added bonus of being surrounded by a range of great restaurants, bars and the cinema and is only a few minutes from the main city centre thoroughfare.

"We’re looking forward to working closely with the restaurants in particular, because we’ll be recommending that our guests take a stroll along the promenade for a meal in this lovely setting."

He added: "The best way to think of The Birchover Residences is that we are a hotel, but you get an apartment instead of a room.

"Visit Lincoln and major employers have already been strong advocates of us and we’ve seen from the tremendous response from our own customer database that this is somewhere people will flock to stay at. We’ve had dozens of bookings in the first couple of days and are really looking forward to opening here on Good Friday."

Jo Ladds, Partner at Roythornes, said: "We’re delighted to have been involved in playing a part in bringing together such a great project. It shows one of the key benefits of being part of Team Lincolnshire in that you get to know some amazing people investing in the region.  This is a fine example of how working as a team can generate impressive results.”

For more information about the Birchover Residence at One the Brayford please visit or email

For further information about Team Lincolnshire please visit